Golden Retriever Puppy: Breed a Rescue Dog

Hunter Barth Advertising Changes Name to Orange Label Art + Advertising: Re-Branding Marketing Strategy Draws Upon Orange County,

NEWPORT BEACH, Calif. (BusinessWire EON) March 26, 2007 --     "Throughout our 35 years of operation, we've been synchronized with the identifying characteristics and qualities of the region--namely, lifestyle, energy and innovation," explained Ian Crockett, president of Orange Label Art + Advertising. "The move to Orange Label Art + Advertising reflects our success with clients where our team incorporates those qualities and uses an inspired mixture of art and advertising to create a powerful brand."

Crockett, along with Reiter, suggest that the re-branding will position the agency for a unique opportunity in which their team can blend direct response expertise, media savvy and creativity to develop integrated marketing solutions and measurable results for clients. In an increasingly volatile and demanding industry, such as marketing and advertising, the agency's passion is using their creative instincts to unlock the "essence" of a client's brand to accelerate the client's cash flow, revenue streams and marketplace leadership --goals that honor the vision and heritage of early Orange County growers.



"When California's citrus growers began teaming up with lithographers to create colorful crate labels back in the 1880s, they were using the labels as advertising posters to differentiate themselves from their competition," said Reiter. "In that same vein, the new brand of Orange Label Art + Advertising will provide effective identification and differentiation. Just like the growers, who gained instant brand recognition in situations that required split-second decision-making, we're poised for the same."

ABOUT ORANGE LABEL ART + ADVERTISING

Orange Label Art + Advertising, formerly Hunter Barth, is one of Orange County's longest-standing privately held advertising agencies. Founded in 1972, the advertising agency currently represents clients from across the United States, in a broad range of specialties. Orange Label Art + Advertising is the industry leader in document imaging marketing and advertising and works with both large regional dealers and major international manufacturers. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its 'Orange Exploration' approach to fact-finding, powerful 'View from the Field' research technique, and 'The Juice' different-and-better client branding method. Orange Label Art + Advertising specializes in a variety of branding and direct response media vehicles including print, radio, TV, direct mail, new media, online and outdoor advertising. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.

MORE ARTICLES:

SKIL Vision Group Changes Name to Medical Environments
SKIL Vision Group, a Chicago based design and consultation company specializing in creating productive and profitable environments for laser vision and medical offices, has changed its name to Medical Environments.

Squaremouth Inc. Launches Health Insurance Comparison Site
Insurance industry leader Squaremouth Inc. has added health insurance to its lineup of insurance products. The company announced today that it now offers health insurance through Aetna®, AMS, Celtic Insurance Company, Golden Rule®, Humana®, Time/Fortis and many other carriers.

Why You Should Take Advantage Of Group Health Insurance If You Can
With so many Americans now without health insurance, it's a good thing that many of our employers still offer group health insurance as an affordable option. Unlike buying an individual or family health insurance policy, that can be very expensive going through private insurance companies, group health insurance is purchased through your work, along with several other co-workers. This buying power from the "group" allows the people that work for your employer to save a lot of money on health insurance for themselves and their families.

Gift of the Month Club Sales Surge at Clubs of America
Holiday sales hit another record high. Gift of the Month Clubs provide the perfect year round season’s greetings.

The National Arbitration Forum Resolves Univision, Webkinz and Hershey's Kisses Domain Name Disputes
Dispute resolution program boasts a legal process that is quick, inexpensive, neutral and expert.

Foundation For A Healthy Diet.
Good Nutrition Good Nutrition and Healthy Diet go hand in hand

Habbo Joins Forces with the Matthew Shepard Foundation to "Erase Hate" Among Teens
New partnership will provide an opportunity to teach teens about dignity and respect.

Beto.com - Incredible Gaming/Betting/Sports Related Domain Name For Sale on Sedo.com
Through this Saturday, December 30, 2006 at 11:02 am EST, Beto.com will be auctioned at the domain auction house www.sedo.com.

How To Get Affordable Individual And Family Health Insurance
An affordable individual and family health insurance plan is an insurance plan provided only to individuals and their families, unlike the group insurance plans offered to employers or other organizations. Not everyone has the option of getting an employer-sponsored group health insurance plan, and not everyone belongs to an organization that offers group health insurance plans to their members. When this is the case for individuals with families, an affordable individual and family health insurance plan is ideal.

Schizophrenic Rescue Released 12/23/06 by Dragonpublishing.net
Schizophrenic Rescue is a beautiful, thought provoking story and will have you second-guessing the world around you today.

Exercise is the Best Way to Improve Your Health
Too many people don?t get enough exercise and that isn?t good for their overall health You may not realize just how much it is affecting you though

Premier Health Products Massage Chair is no gimmicks
I want arm massage on my chair!

Music Writer Makes A Name For Herself As Bay Area's Most Kissed Music Journalist
Kathryn Vercillo is rapidly making a name for herself as the Bay Area's "Most Kissed Music Journalist". Having swapped smooches with some of the biggest band names in the Bay Area, she's got more than just her hand on the pulse of the San Francisco music scene. She isn't one to kiss and tell, so she's not sharing information yet on just who she has been known to kiss, but she is happy to share the basics of how she came to be the Bay Area's Most Kissed Music Writer.

Mold Allergy And Other Mold Related Health Issues
MOLD ALLERGY